BlueBet About Us: Our Story & Betting Experience

About BlueBet: Our Story, Betting Experience and Move to betr

BlueBet began in 2015 when Michael Sullivan established BlueBet Pty Ltd. We developed as a digital wagering business focused on sports and racing, with our own technology platform at the centre of the betting experience. In July 2021, BlueBet completed its initial public offering and commenced trading on the Australian Securities Exchange.

Our story entered a new stage in 2024 when BlueBet and betr joined forces. The proposed merger was announced on 11 April 2024, and the combined business subsequently migrated customers to BlueBet's proprietary technology platform. Consumer-facing operations were officially rebranded to betr on 14 August 2024. This means BlueBet is no longer operated as a separate betting brand today, but our technology, customers and wagering operations became part of the current betr experience.

What BlueBet Is Known For

• • Sports betting: our wagering platform is built around an extensive selection of sports, with markets covering Australian Rules, rugby league, rugby union, cricket, basketball, football, tennis, golf, American football, baseball, ice hockey and motor racing.


• • Racing: racing remains an important part of our product, with thoroughbred, greyhound and harness racing available through the current platform.


• • BlueBet technology: following the combination of the two businesses, customers were migrated to BlueBet's proprietary technology platform, making our technology a central part of the current wagering operation.


• • Same Game Multi: the current experience includes Same Game Multi with a live bet tracker, providing a practical way to follow eligible multi selections as an event progresses.


• • Live sports betting: in-play telephone betting is available across a range of eligible sports markets.


• • Racing tools: features include Racing.com vision for Victorian and South Australian thoroughbred racing and Blackbook functionality for following selected horses.


• • Mobile access: our current wagering service operates through the web alongside iPhone and Android applications, providing access to sports and racing products across supported devices.

How BlueBet Works Today

Today, the BlueBet story continues under the betr name. Rather than operating BlueBet and betr as two separate consumer wagering platforms, the combined business uses betr as its customer-facing brand. The company is a pure-play digital wagering operator focused on sports and racing and is part of an ASX-listed business trading under the ticker BBT.

Existing BlueBet customers were moved into the new experience without having to start again. Our BlueBet account details were transferred, together with pending bets, cash and applicable bonus balances. Responsible gambling settings, including deposit limits, and existing marketing preferences were also carried across. Customers with only a BlueBet account retained their existing balance and pending wagers through the transition.

Our BlueBet transaction history also remains accessible. Previous transactions can be viewed through the Transactions section of the current website, where the history can also be downloaded as a CSV file. New transactions made through the current app are incorporated into the existing transaction history.

What Makes the BlueBet Experience Distinct

• • Established wagering background: BlueBet dates back to 2015 and evolved from an independent betting business into part of the current combined wagering operation.


• • Digital-first format: we concentrate on online and mobile sports and racing wagering rather than operating as a traditional casino.


• • Sports and racing focus: our product combines major sporting markets with dedicated thoroughbred, harness and greyhound racing sections.


• • Proprietary platform: BlueBet's technology became the platform to which customers were migrated following the combination with betr.


• • Account continuity: existing balances, pending wagers and important account settings were retained when the BlueBet experience transitioned to the new platform.


• • Responsible gambling controls: existing BlueBet deposit limits remained in place after the transition, while customers continue to have access to tools for managing their limits.

BlueBet, betr and Our Current Identity

BlueBet and betr are now part of the same business rather than competing standalone brands. After the 2024 combination and consumer rebrand, the listed company subsequently changed its name in April 2025, while retaining the ASX ticker BBT. In April 2025, the business also completed the acquisition of TopSport, extending the development of the combined wagering operation.

The regulatory position has also evolved. On 6 July 2026, the business moved its wagering licence from the Northern Territory to the Tasmanian Liquor and Gaming Commission and currently operates under a Tasmanian Gambling Licence. The current business is headquartered in Melbourne and maintains offices in Darwin, Sydney, Melbourne and the Gold Coast.

BlueBet at a Glance

• • Established: BlueBet was first registered in 2015.


• • Founder: BlueBet was established by wagering industry figure Michael Sullivan.


• • Core products: our focus is digital sports and racing wagering.


• • BlueBet and betr: the businesses combined in 2024, with consumer-facing operations subsequently rebranded as betr.


• • Technology: the combined customer base was migrated onto BlueBet's proprietary wagering platform.


• • Current access: our sports and racing services are available through the current website and mobile applications.


• • Current licence: the business operates under a Tasmanian Gambling Licence following the licence move on 6 July 2026.

BlueBet's identity today is best understood as the foundation of a broader wagering operation that now appears to customers under the betr brand. Our BlueBet history, proprietary technology and emphasis on sports and racing remain important parts of that experience, while the current platform brings accounts, betting markets, racing features and mobile wagering together under one brand.